A strong company begins with a solid logo. The logo represents brand identity, function and (if done well) makes a lasting impression on the consumer. It’s wise to choose a versatile logo; one that can be represented in different formats to meet advertising and marketing needs. Have a look at this guide I created outlining logo structure.
Fonts and typography are fun. Typography is the artistic process of styling and arranging text. Font choice, layout, size, color and spacing all play a role in how we process information. Play around with this type terms cheat sheet designed and developed by Supremo. They’ve made learning type terminology fun and easy.